Whole Foods Meatless Monday
Advertising Campaign
Factory Farming has a significant impact on the Earth’s resources, and one way we can combat the effects is to eat less meat. For this campaign, every Monday the popular grocer Whole Foods will take its meat products off the shelves to help reduce greenhouse emissions. This campaign not only gives an insight into the problems of factory farming but also gives people a way to contribute to decreasing the resources we use.
Out-of-Home
In-Store
Campaign characters were created to support the statistics and information featured on the visuals, effectively informing the target audience through show and tell.
Instagram Stories
Website
Make in collaboration with Skylar Deihl & Summer Doll-Myers
